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Wednesday, February 21, 2018
Article written by Sean Mize

Squeeze Page Testing - Critical to Your List Building Success

Squeeze pages are the foundation to the expert list builders’ success. An experienced list builder knows that a squeeze page will generate far more subscribers and long term buyers than using a sales page alone.

You absolutely must test everything you do, and testing your squeeze page is no exception. You must have a method to test how different changes in your script create different opt-in rates to your list. If you do not test, you may be using the least effective squeeze page script, or you may be using the most effective, but you won’t know the difference.

There are many different ways to do this, and they will depend somewhat on your existing software and programs you use. I personally use a very simple method; it requires very little in terms of additional software, and is very easy to implement – and it only requires that you use a calculator for a couple of minutes when you want to check your results.

This is what I do:

If your auto responder service offers tracking, and especially if they have the ability to rotate the web form, then you can track the sign-up percentage via your auto responder. For example, one web form might offer a free book, while the other offers a coupon for 25% off the first order at your web site. Which offer gets the highest sign-up percentage? You might test two different headlines against each other. Which one gets the highest sign-up percentage? Test everything you do, and only test one change at a time. If you make three changes, and the response rate goes up, that is pretty useless information if you don’t know which element made the change occur.

Here is another way that you can do it, although I use the above method exclusively (I try to do everything I can as simply as possible):

Another way to do it is to create several different squeeze pages, each with one change on it. You subscribe to a web URL rotator service, and each of the different test pages will be viewed in succession by each successive visitor. When you run your advertising (or whatever you are doing to generate traffic) you will put in the rotator link rather than the squeeze page link. Each time someone clicks on the rotator link, the rotate will rotate to the next squeeze page. You can then compare sign-up rates between the different squeeze pages.

Anyhow, whichever way you choose to do your squeeze page testing, you must come up with one that works for you, and you must do it consistently, at least until you are satisfied with your results.

By the way, on that note, if you are at 20% conversion rate, it is worth a lot of work to get to 50%, but if you are at 50%, it may not be worth it to get it to jump to 55% - you might be better off spending your time generating more traffic.
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