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Friday, December 15, 2017
Article written by Justin Rains

Paper Clip Management

What is Pay Per Click and how can it help your website?

Pay per click is the fancy industry given name for the sponsored results you see when you search on google. How it works is a company signs up for an account and then funds this account with $50.00 or $100.00. You then decide on which keywords you want to focus on for your website. I recommend very precise keywords for what your company does. I would never use hosting as a keyword but rather something like Cincinnati Hosting. In general the broader the term the more it's going to cost you per click. You can also setup a daily budget so that when you reach your budget your ads are not shown anymore. To get even more advanced it is also possible to use geo-targetting which is a fancy way of saying you can have your ad shown in only certain metro areas such as only in Cincinnati or in Indianapolis. This is good for say a lawyer or an accountant or a real estate broker. Want to learn more about Pay Per Click management or need a company to manage your pay per click campaigns? Contact Portal Planet today.

Pay Per Click advantages and disadvantages

The major advantage is that your site will be listed generally within 24 hours for your desired keywords. No need to wait 10-12 months while the search engines decide what terms to list your site. Another major advantage that you will definitely want to use is the

More... ROI calculator. ROI stands for Return on Investment. But my site doesn't sell items you say. I say but your site does have a contact form that potential customers can use to contact you. In online advertising it is all about the numbers and conversion rates. The major disadvantage is that your daily budget can be used pretty quickly. That means your ads will not show up until the next day. After a week or two it will be easy to determine if your budget is working for you. Another disadvantage is that there is no way to stop your competition from clicking on your ad. See this post about Yahoo being sued for PPC fraud.

In closing choose wisely when setting up your Pay Per Click campaign. Portal Planet can help your organization with this process and can be as hands on or hands off as needed. Pay Per Click is a great way for new sites and also established sites to get traffic and drive more conversions from your online marketing efforts.
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