Get Indexed by Google's Googlebot Right Away, the Right Way by Andrei Smith
... Use meaningful descriptions for links With the risk of sounding like a scratched CD, I'll have to say this again: Whether you use picture links or text links, please use meaningful text inside your tags so that Googlebot can associate that text with that href link. In other words, let's pretend again that we are designing that website for that imaginary promotional items company we called JDPromos. If you intend to put a link to a set of sample coffee mugs promos, say something like "link ...
Easy and Effective - Creating a Comprehensive Marketing Plan for Your Home Business by Patrysha Korchinski
... The exact amount will vary depending on the size of your business, your comfort with risk, and your long term business goals. Someone with a small business who wants business to grow big enough to support her entire family within five years will choose to spend more than the business owner who is content to fund household extras. If you are already in business, one way of coming up with a ballpark figure for your marketing budget is to review your marketing expenses over the past year.