Starting a Cleaning Business and Successfully Growing It by Walt Gibson
... In addition to the yellow pages books, consider pay-per-click advertising with YellowPages.com. This will assure that your business listing is shown before all of the alphabetized free listings. If you have lots of time but little money, then hand delivering a marketing piece may be an option. Your choices are door hangers, brochures or postcards. We suggest that you use either brochures or postcards rather than door hangers because you can use them as handouts and also as mailing pieces.
Methods of Website Promotion by Michael Medeiros
... Sites that charge per click or by the impression usually mask links for tracking. This does not build good recognition with search engines. Seek relevant opportunities for promoting the Website. If the allows people to buy tennis shoes, a sports reference and information area may be prove beneficial. Another might be a reference site about footwear. Trial and error will reveal good advertising sources for promotion. Regardless of the site being promoted, there are reference areas that are ...
Lead Generation Sins - 7 Of Them! by Daniel A. Levis
... a carefully planned out system for harvesting prospect contact info & permissions. Smart & highly choreographed publicity is stealth marketing. It slips right under the prospects sales resistance radar. Since childhood, society conditions us to trust & believe things that we read in the media, and to distrust paid advertisements. So publicity is a far more effective lead generation tool than traditional advertising! But rare is the marketer that appreciates this, or knows how to do it.
Easy and Effective - Creating a Comprehensive Marketing Plan for Your Home Business by Patrysha Korchinski
... Things that you might be adding include: Article Writing
Pay Per Click
Press Releases After you’ve completed a comprehensive list of what you’ve done, create another column or start another page that covers what you would like to do in the coming year. Step Three: The Calendar
The calendar will become an integral part of your marketing plan ...