What Is the Lifetime Value of A Customer by Steve Martinez
... Customer Life Time Value CalculatorI was working with a client, when the question came up about the value of a customer. I created a simple equation that calculated the true value of his customer. It was surprising to learn how much each of his customers was worth to him and his business. We needed two pieces of information to determine the value. We needed to know how much the average customer does with him in a year and we needed to know how long the average customer stayed with him.

Customer Loyalty, a CRM Strategy by Rasmus Nielsen
... A CRM-strategy should at least include: ·Customer strategy ·Relationship strategy ·Customer-minded strategies Customer Strategy A customer strategy aims at finding out which customers the company would like to have and how to get them. It defines what the company knows about its customers and what it would like to know. An important aspect here is, as mentioned, the loyalty and profitability of the customers, which leads to an estimate of the customer lifetime value.

Personal Tracking Devices in Cell Phones? by Dakota Caudilla
... The cell phone is now also a personal organizer, diary, calculator, timer, alarm clock, emailing device, faxing equipment, news reporter, etc. In times of emergency, a cell phone can and will definitely prove to be a life-saver and 14-year-old Kelly Emerson can attest to that. Getting lost in a jungle is no fun for the teen. But thanks to her careful and wary mom, Kelly took a cell phone with her and when she got lost in the jungle, the cell phone she had with her saved her life.

Nice Guys Finish First by Tom Richard
... they make and every word they speak directly contradicts these hollow statements. The truth is that nice guys (and gals) finish first if they stand firm by their values. Instead of flying the “we are different” banner, let your actions and methods do the talking for you. Your customers will appreciate the fact that you don’t treat them like an ignorant pinball in a childish sales game. Your integrity and honesty will build the trust that will make customers want to do business with you.

3 Easy Ways To Brand Your Small Business Name by Adam K
... For the cost of one super bowl commercial, your businesses commercial could be played 20 times a day, for a full year in front of a local market. There is an almost endless source of local marketing for your small business. Local newspapers, radio stations, phone books. Also check out more unconventional spaces. How about a banner on the left field wall of your local minor league team, or a press release in a regional journal. When figuring out how to brand your business, try looking ...

What Every Employee Should Know About How to See Customer's Problems from Their Creative Side by Etienne Gibbs
... It has been proven many times that by a simple change in attitude, in mental outlook, the same amount of time and energy most of us for anger and frustration could be used to solving them. Creative people look at problems as challenges. They realize that without problems, everything would come to a stop. Problems do to our emotions and psyche what pain does to our body: They keep us moving forward searching for a solution. They are responsible for every forward step we take, collectively ...

5 Sure-Fire Ways to Make More Money on EBay by John Lenaghan
... Overcharging your customers for shipping and handling is frowned upon and will often result in unhappy customers. It's always a good idea to include a thank-you note with every item that you ship. It can be on a business card or something larger, whatever you prefer. Of course your thank-you note will also include the address to your eBay listings and a friendly reminder for your customer to check back regularly for more of your great deals and exceptional customer service

Small Business Marketing Review - Strategic Database Marketing by Craig Lutz-Priefert
... Arthur Hughes’ book is best read with a highlighter and, at times, a calculator. Because at the end of the day, the beauty of database marketing is that it’s measurable . For you bottom-line oriented small business owners that get tired of our talk of Brand or Packaging, the emphasis that Hughes places on ROI should be quite welcome. This book is full of math examples that enable a Chief Marketer to understand the basics of database marketing. You don’t have to be a statistics wizard to ...