The Stock Exchange - A Beginners Guide by Stuart Langridge
... Over the years, I have bought more shares in the lows and sold them in the highs to make some 'trading' profits. But still my initial investment (I think 8 years ago) is down. Though I may not have realised it at the time, these were not investments, they were gambles. So is the stock exchange really a place for beginners? An investment is in a company that has products, a defined market and notable market share, profits, a track record and much more.