Evaluating Stocks: Fundamentals and Technical Analysis by Ray Johns
... The basic idea is if you put a dollar into the business (in the form of buying the stock) how much of a return can you expect. How much yield will you likely see and/or how much growth will you experience based on the operation, markets, competitors and costs of the business. Obviously, not all aspects of these fundamentals can be quantified. Areas such as "good will" or changes in the economy or the consumer can be difficult to nearly impossible to calculate.
Easy and Effective - Creating a Comprehensive Marketing Plan for Your Home Business by Patrysha Korchinski
... This gives a dollar amount of $14. She now was $96.50 to devote to her marketing efforts for the Valentine’s Day promotion. Now she has to decide which methods to use to promote her business. She first considers using chocolate hearts with her business name on them and leaving them with a sign and display at the local mechanic. Unfortunately, at 25 cents a piece, the 500 minimum is too high to fit the budget. She loves the idea though, so makes a note on her notepad to reconsider the idea ...