What Is the Lifetime Value of A Customer by Steve Martinez
... We needed to know how much the average customer does with him in a year and we needed to know how long the average customer stayed with him. Multiply these two factors and you will have your answer. Customers are like gold, we must strive to retain all our customers and multiply their value in two ways. One way to generate more business is to increase the frequency and value of orders. Another way is to duplicate good customers through referrals, bringing in new business.

Personal Tracking Devices in Cell Phones? by Dakota Caudilla
... Cell phones have come a long way – regardless of whether you’re a business person or stay-at-home mom, having a cell phone with you is no longer a privilege – it’s a NECESSITY. In this modern technology age, the cell phone has progressed from being just your average communication device. The cell phone is now also a personal organizer, diary, calculator, timer, alarm clock, emailing device, faxing equipment, news reporter, etc. In times of emergency, a cell phone can and will definitely ...

Sales 201: Learning Tools of Your Trade by Daniel Sitter
... It is impractical to carry into a customers' office all of the catalogs or literature that you may require for the visit, but located on my keychain flash drive is every catalog and brochure that our company uses, just waiting to be placed in my customers' USB port for easy transfer directly to his computer. Easy indeed! As common as these devices are, my customers continue to be impressed when I pull out my flash drive. • Mobile Phone: Almost every man, woman and child carries a phone ...

Marketing for Business Leaders: Three Steps to Increase Marketing Effectiveness by Susan Tatum
... The prospect: a) Becomes aware that he or she has a need b) Identifies options - often a list of vendors that offer a solution c) Researches the various solutions d) Creates a "long list" and issues an RFP e) Creates a "shortlist" f) Invites vendors for demos g) Checks references h) Negotiates i) Purchases Information needs are different at each point in the process. A successful marketing program matches these needs. It allows the company to create awareness among the target ...

Avoiding Fraudulent Business Operations by Yigit Djevdet
... The customer is made to feel that a very great favour is being bestowed upon them and by wavering they are insulting the salesman and refusing to accept this extraordinary piece of luck that has just appeared out of thin air. 8. The customer is being made to feel guilty and heartless because they have wasted hours of the salesman's time without a sale. 9. The customer is being made to feel miserly and stupid to even think about refusing such a wonderful and exclusive offer.

Easy and Effective - Creating a Comprehensive Marketing Plan for Your Home Business by Patrysha Korchinski
... to be consistent and stick with venues that work, you want to avoid reaching the point of saturation in any area. So keep seeking out new areas to expand into. Always follow up and consider your current and past customers in your marketing approach. Repeat customers are less expensive to maintain than finding new customers to replace them. Don’t forget to have fun! Marketing should not be all drudgery and dirty work, it should be exciting. And with a well thought out plan it should be.

The Brains of Smart Phones: What is the New Operating System for Treo & Blackberry Like? by Rene Tse
... The newest Blackberry 7100 from RIM has new features in the hopes of appealing to a wider customer base. This version looks more like a phone instead of a sophisticated calculator. It includes a suretype keyboard that doubles up some keys with two letters. The software interprets the keystrokes. This can be a bit slow if you're used to typing emails quickly. What does the Blackberry cost? The Blackberry 7100 retails between $200-$249. A newer version 7270 will be on the market later this ...

How Much Is A Great Business Logo Really Worth? by Curtis D. Tucker
... How long have they designed logos? Is this their profession or a hobby? Where is there portfolio? Can you contact their other clients? Can you speak to them directly? With the amount of software available today and the invention of the Internet, any sixteen year old kid can start his own logo design company. In closing let me say that the information above is a personal opinion and is taken from years of searching logo design web sites and reading books on graphic design.